BOKS, an initiative of Reebok and the Reebok Foundation, is a before-school physical activity program aimed to get elementary school children moving in the morning and their brains ready for a day of learning. Dr. Ratey states in his book Spark that, “exercise is the single most powerful tool we have to optimize the function of our brains.” This was Kathleen Tullie’s inspiration to take physical activity for kids to the next level. Launched in 2009, BOKS provides a completely free robust curriculum to empower the community and help the youth of this generation embrace healthy habits that will last a lifetime.