Paul Pierce's The Truth on Health

Boston Celtics captain and 2008 NBA Finals MVP Paul "The Truth" Pierce and his foundation, The Truth Fund, launched The Truth on Health Campaign to help empower and encourage young people to lead healthier lifestyles. The Truth on Health includes an awareness campaign and sustainable programming for young people to live healthy lifestyles - incorporating physical fitness and healthy eating, and encouraging a commitment/pledge of 60 minutes per day dedicated to physical activity.